Search work that holds up.
I work across SEO and Digital PR, with most of my background in competitive markets where generic advice doesn't get you very far. My focus is mainly on off-page, authority, coverage, and the kind of search work that needs to stand up over time.
A straightforward approach to search.
I'm based in Munich and work across SEO and Digital PR. Most of my background is on the search side rather than the brand side, and a lot of my recent work has sat close to football — including interview-led content with former players such as Alan Smith and Kevin Phillips as part of wider search and editorial projects.
I prefer a straightforward way of working: clear thinking, plain language, and a focus on what is actually worth doing. Less marketing speak, more substance.
Two disciplines.
One joined-up approach.
Competitive search, done properly.
I work mainly on the off-page and strategic side of SEO — authority, link profile direction, competitive gaps, and the wider signals that help sites improve and stay there. Especially in markets where everyone is already trying hard, the details matter.
Explore SEOCoverage that's worth having.
I come at Digital PR from a search background, not a branding one. That means the focus is on stories and placements that are relevant, useful, and worth having beyond a short spike of attention.
Explore Digital PRHow I work.
Understand the actual landscape
Before anything else, I want to know what kind of market you're in, what you're up against, and where the real pressure points are. Most bad strategy starts with skipping that part.
Build work that can last
Whether it's links, coverage, positioning, or content direction, the goal is the same: work that still makes sense six months from now, not just something that looks good in a report next week.
Keep it honest
Some things move the needle and some don't. I'd rather be clear about that than dress up weak results or pretend every activity matters equally.
Not currently available for freelance work.
Currently working exclusively with one client. You're welcome to get in touch for future opportunities.